If you can talk then you can blog, that’s all blogging is – talking with words. Some people may struggle a little with writing a blog, but anyone can do it if you have a passion for your business.
Writing a blog can help differentiate you and your business from your competitors. There are very few original ideas and businesses as competition has intensified in most industries.
The most important question to consider when blogging is “What value does my blog add?” Always start with the customer in mind by asking yourself:
• What questions do my customers ask?
• What problems can I solve?
• Will my blog benefit my customers?
• What does my customer want to read?
So why blog? – To build credibility and trust. Demonstrating your credibility can only be achieved by sharing your knowledge and skills. Once your customers view you as being credible in your industry, you can then nurture customer relationships to build trust.
Of course the end product of blogging is to sell, but you don’t necessarily have to do this directly – focus on communicating, engaging and building a mutually trusting relationship with people.
WordPress – Free Version
Ideal for new bloggers is the free version of WordPress which is easy to use and customise. HTML for non-technical people is confusing, but WordPress makes this easy for you by having simple buttons which do all the work for you. You can alter the font, size, layout and background; add URL links images and other media to your blog to make it more engaging and appealing.
Once you become more experienced and advanced with blogging, you can consider upgrading your WordPress account which is fairly inexpensive.
WordPress have a good range of themes for your format and layout which can be tailored to match your company Brand. Keep colour schemes, logos, images, text and language consistent with your website and other Marketing material to maintain a consistent Brand image.
Link all your Social Media accounts to your blog, and link your blog to all your Social Media accounts and website. This ensures Brand consistency, but also allows you to direct people back to your website increasing the likelihood of a sale.
SEO – Another scary word for us non-technically minded people, but again WordPress make this easy for you. Add the appropriate tags (keywords) and categories to your blog so people can easily find your material. Make sure you use keywords in your blog and the headline, if you don’t know what keywords to use just ask your customers. Ask them what they would type into a search engine to find a company like yours.
WordPress provides you with an option to enter meta data, this sounds technical but it’s actually really easy to implement. By entering the tools menu you can add meta data to optimise your SEO with Google and Microsoft (Bing). You must firstly have a Gmail and Hotmail email address. Follow the WordPress instructions and then copy and paste the required code from Google & Bing into your WordPress account so people can now find your blog when making internet searches.
Anyone can blog and WordPress makes it easy to put together and distribute. If you run your own small business then you obviously have a passion for what you do – so get typing and let everyone know how good you are.
Stay tuned for the next blog from King’s Content – Marketing your Blog
For a free step by step guide on how to start a WordPress blog please leave a comment and I’ll send you the guide 🙂