Which Social Media Platform do I choose?

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A good place to start is to ask your prospects and customers what Social Media platform they use – but this won’t always give you the exact answer you’re looking for.

Often conducting market research provides a low level of response so you should learn a little about some of the most popular Social Media platform available so you can make an informed choice.

We’ll explore 5 main features of 5 main Social Media Platforms to help you make those informed decisions on what Social Media platform your company should use.

Facebook

1) Over 1 Billion Users

The most widely used Social Media Platform in the world

2) Fastest Growing Demographic 55-64 Age Group

Teen Market using Facebook less than previously

3) Build a Business Page Separate from your Personal Profile

Recommended to set up a personal profile and NOT a Business only page

4) Excellent Targeted Advertising features

Good for local small business targeting local consumers
Aim for likes & turn them into regular followers
Use the Insights Feature to measure the demographics of people who like and share your posts

5) Suggested methods of Marketing = Competitions, Events & of course Relationship Building

Twitter

1) Over 500 Million Users

2) Micro-Blogging site Using only 140 Characters to Communicate your message

This helps businesses be more concise in how they Communicate on Twitter
Short bursts of information are ideal for Time-starved consumers
Your message has around 10 seconds to make an impact on readers

3) Excellent Customer Service Tool

Respond in real-time – Consumers expect a quick response
Respond quickly to negative comments – turn into a positive

4) Post Regularly

Several times a day
Establish optimum times of the day to post – Morning, Afternoon or Evening

5) Target Customers & Connect with Industry Peers

Follow & be Followed
Share & Be Shared – Share posts from other people/companies
Target customers based on location, industry & interests

LinkedIn

1) 225 Million Users

2) Ideal B2B Platform

LinkedIn provides a Transparency to your small business & personal skills, specialities, credibility & experience – Individual & Company Profile
Excellent Platform for Networking with Peers & Prospects
A must for any Small Business operating in the B2B Market

3) Join LinkedIn Groups

Estimated 1.5 Million LinkedIn Groups
Permitted to join up to 50 Groups
Recommended to join no more than 20-30 initially to ensure you’re contributing to those groups
Adhere to Group Rules

4) A Business Page is required for Paid Marketing

Target B2B Market
Small Businesses may experience a relatively low Volume of Clicks but the Conversion Rate will be Higher

5) The 3 C’s of LinkedIn

*Community
Treat each Group like small Communities
You’re simply one person who’s part of a wider community with shared interests

*Contribute
Distribute your Small Business Blog – Make sure the Content is Relevant to the Group & Discussion
Share external articles from News & Information sources – Share & Be Shared

*Comment
Answer Questions from your fellow Professionals, Customers & Prospects
Ask Questions – Utilise LinkedIn to Conduct Market Research
Finish your Group Posts with a Question to encourage others to Comment

Pinterest

1) 70 Million Users Worldwide

2) 75% Female Demographic

Highest Percentage of Users access Pinterest from people using Tablets & in particular the iPad
Women use Pinterest to get ideas & inspiration
Men use Pinterest when they Plan to Buy

3) Ideal Platform Creative Industries:

Most popular Pins shared are Recipes
Use Images, Graphics & Infographics
Pinterest is like Online Window Shopping

4) Easy to Use – Pin It Button

Pin It Desktop Button to Share Interesting finds from the Internet
Pin It Button on your Company Blogs & Website – Make it easy for people to share your Pins

5) Create Pinterest Boards

Showcase your products
Create Boards based on the Specialist Areas of your Small Business
Other People will follow your Boards

Google +

1) 500 Million Users Worldwide

You need a Google Account (Gmail) to have a Google+ Account
Google + can be used in a Personal Context or Business

2) Links to other Google Products

SEO Benefits
Google Adwords
Good for Content Marketing

3) Google Circles & Hangouts

*Google + Circles
Share Content with Selected Individuals
Be alerted and have people in your Circles alerted when you post any fresh content
Be as Broad or as Narrow as you wish

*Google + Hangouts
Voice & Video Chat
Host Live Webinars
Hang out with friends & colleagues in a Group Setting – Have a Group Discussion

4) Join Google+ Communities

Similar to Groups on LinkedIn
Join Google + Communities relevant to your Target Market
Join Google + Communities Relevant to your Industry

5) Plus Ones +1’s

Similar to Likes on Facebook
Quick & Easy way for people to share your posts

Check out your competitors and see what Social Media platforms they use which will also help to establish the platforms used by your customer-base.

What Social Media platforms do you use and why?

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2 thoughts on “Which Social Media Platform do I choose?

  1. I always start off by defining the target audience. Do the necessary research to find out WHERE you can find them; where do they hang out, what channels do they use. Then, I would choose the best social media platform that would allow me to reach my target audience.

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