What do I post on Social Media?

fresh-content

A common problem with small businesses and Social Media newbies is deciding what type of content you should be posting.

How do you find enough fresh material to post on your Social Media sites every single day?
The 1st question you should be asking is: What does my audience want to read?

Ask and Answer Questions

Social Media isn’t about you or your company, it’s a platform to connect and engage with your audience. If you want to know what your followers want to read, ask them.

Conduct some basic market research on Social Media by running a poll which lists a variety of topics, it can be something simple like:

What Social Media platform do you want to know more about?

A. Facebook
B. Twitter
C. LinkedIn
D. Google+

A poll is a quick and easy method for people to respond to, and once you establish the results you can then post content relevant to your audience.

Provide tips and advice relevant to your industry. You’re the expert in your field, not your customers so become a useful source of information and offer your skills and knowledge for free. Once you become a credible and trusted source of information, you can engage with individuals and tailor your products/services to suit their needs.

Share

Share content from sources outside your company that are relevant to your industry and specialist areas. By sharing external content you’re providing a richness and depth to the content you share with your audience.

Some examples of the types of external content you can share on Social Media are:

• Newspaper articles
• Articles & links to industry associations & trade bodies
• Competitors blogs (not your immediate competitors)
• Videos
• Industry Experts
• Academic & Industry Research

When you share content from external sources, you’ll experience an increase in followers and your own content will also be shared. Share and be shared.

Post about your Company

When posting information about your company, their products and services it is essential to create a balance. Too much information on your company and people will very quickly disengage, too little and people will simply be using you as a source of free information.

As a rule of thumb apply the 80:20 rule, posting 80% of content NOT related to your company and 20% about your company. Use this as a guide and alter according to the level of response and feedback you receive.

When posting about your company, consider posting:

• Offers & Discounts
• New product/service launch
• Awards & Achievements
• Client testimonials
• Specialist/niche areas

Be Social

This is THE golden rule of Social Media – BE SOCIAL.

Honestly Social Media isn’t complicated; it’s simply about 2 parties communicating. Respond when people have shared your content and respond promptly to every single comment, like and new follower.

Small businesses have a distinct advantage over larger competitors if you take the time to connect and engage with your audience. Provide a truly customised level of service that larger competitors will struggle to replicate due to the scale of their customer base.

You might not have a big Marketing budget or thousands of employees, but you can offer personalised 1:2:1 customer service earning you a competitive advantage.

What approach do you have to posting content on Social Media?

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6 Tips on how to Integrate your Social Media Strategy

Strategy-Small

If your Small Business is active or considering being active on Social Media, then start by ensuring you integrate your strategy. Embed Social Media into wider organisational strategies, business functions and processes.

By integrating your Social Media strategy you can connect with your prospects & customers across a variety of touch points in the customer journey.

1) Integrate Social Media with wider Marketing & Organisational Strategies

Social Media should not be used as a stand-alone strategy and must be integrated with your wider Marketing and organisational objectives.

Involve employees from all levels to use Social Media across a range of business departments to help achieve wider organisational objectives.

2) Integrate Social Media Accounts

Link all your Social Media accounts to each other to suit the individual preferences of your market. Let your customers find you on the Social Media platform they prefer to use – be part of their journey.

3) Integrate Offline & Online Marketing

Include your Social Media details on all forms of offline Marketing such as:

• Magazine & Newspaper advertising
• Leaflets, Brochures, Flyers
• Business Cards
• Direct Mail
• Radio advertising

All offline Marketing must include your main website and main Social Media accounts, leverage the Facebook or Twitter brand to appeal to your customers.

By integrating Social Media with other digital and offline Marketing you are able to connect with customers at a variety of touch points gaining maximum exposure and brand awareness.

4) Integrate Social Media with company Processes

Make Social Media a daily activity – Spend at least 45-60 minutes a day checking your comments, new followers, engaging and posting fresh material. If possible dedicate as much time as possible to Social Media activities – it’s addictive and time-consuming.

By dedicating time in your daily schedule you’ll reap more rewards than merely playing around for 10 minutes a day.

5) Integrate Social Media with email Communications

Add Social Media buttons or links into your company email signature. For those people who prefer not to communicate frequently by email, Social Media may be their preferred choice of communicating – make it easy for your company to be found.

6) Integrate Social Media with your Website

People will spend more time on Social Media than they do browsing your website. Include Social Media buttons and/or widgets making it easy for people to follow your company.

Also include a link to your website on every single Social Media platform you have an account with. By directing people back to your website, you’ll be more in control to lead the customer from interest to sale.

It’s important to integrate your Social Media strategy otherwise it’ll lack direction and is fundamentally flawed. Realise the full potential of Social Media by embedding your strategy into different departments, processes and wider strategies.

Do you feel like you’re just bumbling along with your approach to Social Media?