Wherever you are right now reading this article whether it be in the office, at University or in a Cafe just lift up your head and look around you – you’ll see someone clicking their thumbs on a screen.
How human beings communicate has undoubtedly changed forever and Social Media plays a significant role in altering the dimensions of communication.
Developing an understanding of how people communicate on Social Media will help small businesses to connect, engage and build relationships with prospects and customers.
How we Communicate
Social Media has helped to evolve communication from speaking, to clicks, photos, videos and short bursts of information. A video, image or post on Social Media can be viewed and shared by a multitude of people – yet talking is merely a by-product of social sharing.
Language has also changed as we now shorten words and abbreviate to save time, space and to send our messages within seconds. Communicating in such a fast-paced environment means our attention spans are becoming increasingly diminished as we process vast quantities of information.
People like to live their lives on Social Media by capturing the moment to share with friends, family and colleagues. On Social Media communicating is instantaneous, personal and most importantly capture moments of real life untainted by the influence of commerce.
Changing the Culture of Communication
For us oldies reading this article we’ve had to adapt to new technology, new media and embrace new methods of communicating. For the younger generations communicating on Social Media is the norm. Therefore generations both young and old with their prolonged exposure to Social Media begin to create a culture of communication fuelled by Social Media.
TV shows prompt viewers to tweet mid-show, Vimeo, Pinterest and Instagram capture snippets of our lives and Facebook is ingrained in conversations. People will say “did you see what John posted on Facebook” or “I’ll friend you on Facebook, let’s arrange to meet up” and so on.
The inspiration for this blog was born from a scenario I experienced with 2 of my good friends. 3 of us in a room, nobody talking to each other yet all 3 were communicating on Twitter and Facebook – The culture of communication has changed. I’ll let you decide if it’s for better or worse.
What does this mean for Business?
We constantly hear about the importance of producing interesting, relevant and engaging content. Whilst this is vital, businesses must understand how to grab the attention of their audience. The creative elements of Social Media such as images and headings must make an immediate impact – people won’t read your content if you don’t grab their attention.
It’s also time to dump traditional methods of communication on Social Media, people have grown wearisome to one-way sales messages and advertising saturation. No more corporate mumbo jumbo designed to manipulate us into buying what we don’t need or want – genuine engagement with personalised and relevant interactions between 2 human beings.
This is where small businesses can trump the big boys – be genuine, interact on a 1:2:1 basis by using Social Media as a tool to facilitate relationship building.
Do you think Social Media has hindered or enhanced the way we communicate?