The Dissection of Social Media

smedia

To understand what Social Media is, you must firstly separate and analyse those 2 words – Social and Media. The star of the show in Social Media has to be the Social element, it’s all about people. People drive, develop and ultimately control what Social Media is and will shape the future of how it looks and how we use it.

Social

Social Media gathers individuals into groups and communities of likeminded people with shared interests and cultures – In Social Media terms it’s all about connecting, engaging and sharing.

Regardless of your age, Social Media is used by all, young and old. The fastest growing demographic on Twitter is 55-64, whilst on Facebook and Google+ it’s the 45-54 age group. Such statistics demonstrate that Social Media isn’t just for the young ones.

Younger generations adapt much quicker to Social Media, they’ve been doing it since they were born and will be leaders in future Social Media trends. It’s common knowledge that younger Facebook users have been switching to new platforms like Instagram, Vine and Pinterest. They’re the trendsetters and will be the driving force in how Social Media evolves in the future.

The volume of information on Social Media excites me but how we learn and communicate scares me.  As a recent graduate I know how much studying is required, reading, reading and more reading – but can the Social Media generations learn anything other than fast moving smaller bursts of information? Can they/we concentrate on more substantial methods of learning? Does Social Media enhance or hinder human communication?

Social Media surely improves access to information, friends and family but does it make us less sociable and lose focus when learning? Whatever the answers are, it’s the people who use Social Media we must understand to adapt to their preferences.

Media

Media simply facilitates communication and our consumption of information. The internet enables us to communicate and consume information but Social Media has spread onto multiple media channels. Watch the news on TV and you can contribute via Twitter, Newspapers, Billboards and Radio encourages us to “Find Us on Facebook” which demonstrates how Social Media functions across a multi-media network – not just the internet.

More niche interests will be accommodated in Social Media in the near future resulting in the Social element of Social Media shaping the media we use to communicate. As Social Media evolves the larger generic platforms like Facebook will make room for niche platforms based on the varying interests of smaller groups and geographical locations. More regional platforms and groups will be born to accommodate people’s interest in specialist products/services and preferences – Small is the new big.

Social Media may comprise of 2 core elements, but we must remember that understanding the Social element will enable us to understand the entirety of Social Media and its future.

What’s your opinion? Does Social Media make us dumb and hinder how we communicate?

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One thought on “The Dissection of Social Media

  1. Pingback: The Dissection of Social Media | PRIMAL Test

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